Whether or not it’s initially of the 12 months or the tip of 1 / 4, your social media technique wants a relentless refresh based mostly on the most recent traits and knowledge. A tactic that works as we speak might now not be as related a 12 months down the road. This makes it essential for entrepreneurs to remain updated with the most recent knowledge factors and statistics involving social media. To begin with, you’ll want the most recent social media demographics to replace your technique for 2024.
With extra networks accessible than ever earlier than, it is advisable spend your time and funds properly. Particularly, it is best to give attention to the place your clients are.
Take a look at the most recent social media platform demographics so you already know the place to focus your efforts in 2024.
Social media demographics: the numbers it is advisable know
Demographic knowledge exhibits you which ones social media channels to prioritize in your technique. It reveals the place your target market is and, within the course of, which platforms are finest for conducting market analysis.
Need to know which apps are up-and-coming? Inquisitive about new alternatives to cross-post your content material? Fearful {that a} community is perhaps “dying?”
We’ve obtained you lined.
Beneath, we provide you with a platform-wise breakdown of must-know social media demographics for 2024 (and past). These numbers come from the most recent analysis and social media statistics accessible on the time of writing. They spotlight the info about social media that would inform the way you method every platform.
And as a bonus, we’ve additionally highlighted strategic takeaways for every community to information your social advertising technique.
Earlier than we get began, right here’s a fast abstract of some key insights.
What’s the most used social media platform?
Fb continues to be essentially the most used social media platform.
What’s the most used social media by age?
Beneath is a breakdown of social media utilization by age vary:
- 18-29 years – Snapchat (41%), TikTok (35%), Instagram (32%)
- 30-39 years – LinkedIn (34%), X/Twitter (34%), Snapchat (33%), Instagram (32%)
- 40-49 years – LinkedIn (25%), Fb (22%), X/Twitter (21%)
- 50-59 years – Fb (29%), LinkedIn (24%), Pinterest (24%)
Supply: Statistia
What age vary is essentially the most energetic demographic on social media?
Millennials are essentially the most energetic demographic on social media, with 68.8% of them estimated utilizing social in 2024. By way of every day time spent on social media, Gen Z tops the checklist with 35% utilizing it greater than two hours a day.
Supply: McKinsey
What social media does Gen Z use essentially the most?
YouTube is essentially the most used social media amongst Gen Z.
Fb demographics and utilization
Takeaways from Fb demographics for 2024
- Fb stays the hottest social media platform amongst customers and entrepreneurs. For the primary time, it hit the three billion month-to-month energetic customers, making it the primary social media platform to take action.
- Time spent on Fb sees a slight enhance from the earlier 12 months’s half-hour per day. Nonetheless, a 9-second enhance isn’t sufficient to recommend that persons are spending considerably extra time on Fb every day.
- Much like the earlier years, youthful customers proceed to flock to TikTok and Snapchat. The platform’s utilization amongst 13-17-year-olds stands at a sordid 4.8%, suggesting that it’s not the perfect place to focus on a youthful viewers.
Supply: Statista
Be taught extra about different very important Fb statistics to organize your 2024 technique.
Instagram demographics and utilization
Takeaways from Instagram demographics for 2024
- The platform’s development stays regular regardless of a slowdown in recent times.
- So far as social media age demographics go, Instagram maintains a agency maintain on each Gen Z and millennials. These teams make up roughly two-thirds of their base.
- Time spent on the platform elevated from the earlier 12 months’s 30.1 minutes. A 2-minute enhance signifies that persons are spending extra time partaking with Instagram content material.
Be taught extra about different very important Instagram statistics to organize your 2024 technique.
TikTok demographics and utilization
Takeaways from TikTok demographics for 2024
- TikTok hasn’t surpassed Fb and Instagram in variety of month-to-month energetic customers. However its rising reputation and elevated utilization might quickly change that.
- Gen Z is driving this development in reputation, with 78% of US Gen Z utilizing it in 2023.
- Not solely is TikTok’s consumer base booming but in addition its every day exercise. TikTok boasts the best common time spent per day of any community. Each day time spent on the platform grew by nearly 10 minutes in comparison with the earlier 12 months’s 45.8 minutes.
Supply: Insider Intelligence
- The truth that the platform’s gender demographics are leveling out can be notable. In truth, there are actually extra male customers than feminine, however solely with a slight distinction. Final 12 months, the break up was 54% feminine and 46% male. This indicators TikTok’s standing as a staple social app among the many inhabitants at giant.
Be taught extra about different very important TikTok statistics to organize your 2024 technique.
X (previously Twitter) demographics and utilization
Takeaways from X demographics for 2024
- After rebranding to X, the platform noticed a 13% decline in every day energetic customers through the first 12 months.
- Some reviews word a spike in exercise whereas others word a migration away from the app. eMarketer predicts that X’s consumer base will drop to 335.7 million in 2024.
- Despite this, persons are nonetheless spending rather more time on X than on Fb and Instagram.
- There’s a slight enhance within the variety of feminine customers (from the earlier 12 months’s 34.1%). That stated, X remains to be a type of platforms with an overwhelmingly giant male consumer base.
Be taught extra about different very important Twitter statistics to organize your 2024 technique.
YouTube demographics and utilization
Takeaways from YouTube demographics for 2024
- YouTube’s reputation has grown amongst Gen Z customers, significantly in the USA. It’s now essentially the most frequented on-line platform amongst U.S. Gen Z adults.
- Gender distribution on the platform began to degree out within the earlier 12 months with 51.4% feminine and 48.6% male customers. This has fully flipped in 2024. Now there are extra male customers than feminine customers on the platform.
- Individuals are additionally spending over 3 minutes extra on the platform per day, highlighting the rising adoption of video content material.
- Nonetheless, most customers declare to make use of YouTube for leisure relatively than to seek out manufacturers and merchandise. Manufacturers nonetheless have plenty of work to do on the platform, discovering a steadiness between leisure and promoting.
Be taught extra about different very important YouTube statistics to organize your 2024 technique.
LinkedIn demographics and utilization
Takeaways from LinkedIn demographics for 2024
- Typical knowledge would possibly say that LinkedIn solely caters to an older viewers. Nonetheless, Millennials dominate the platform.
- Furthermore, LinkedIn adoption among the many Gen Z inhabitants is rising too as they begin to enter the workforce. Comscore reviews a 53% enhance within the platform’s attain inside the 18-24 age group. This makes it the second fastest-growing platform amongst Gen Z, following the comparatively new BeReal.
- 53% of LinkedIn customers come from extremely month-to-month earnings households. This makes the platform a possible goldmine for adverts.
- Each day utilization has grown considerably over the previous 4 years. Solely 22% of customers had been accessing the platform every day in 2020. This highlights a rise in extremely engaged customers on the platform, making it splendid for B2B content material advertising.
Be taught extra about different very important LinkedIn statistics to organize your 2024 technique.
Pinterest demographics and utilization
Takeaways from Pinterest demographics for 2024
- Pinterest has seen a gradual development over time. After a slight dip in 2022, the variety of month-to-month energetic customers has picked again up in 2023.
Supply: Statista
- Though there’s been an uptick within the variety of male customers, the platform’s consumer base remains to be overwhelmingly feminine.
- Individuals will not be spending as a lot time on Pinterest as on different platforms. However that doesn’t imply it is best to write it off. The platform promotes discovery, with 80% of weekly Pinners having found a brand new model or product on Pinterest.
Be taught extra about different very important Pinterest statistics to organize your 2024 technique.
Snapchat demographics and utilization
Takeaways from Snapchat demographics for 2024
- Snapchat will not be essentially the most talked-about community anecdotally. However the platform continues to see regular development indicating that it’s not going wherever.
- Snapchat remains to be large with the youthful crowd. In truth, it has the best variety of Gen Z customers amongst main social media platforms placing it forward of Instagram and TikTok. Statista predicts that Snapchat may have 49.6 million Gen Z customers in 2024.
Supply: Statista
- Even should you aren’t energetic on Snapchat, it’s a prime place for trendspotting and studying what youthful customers need.
Are social media demographics a part of your technique?
The above demographics of social media platforms come from generalized knowledge throughout billions of customers. As such, it serves as a place to begin for manufacturers seeking to prioritize their social platforms.
We advocate trying into the demographic knowledge from your individual social presence to see the way it compares to the averages above.
As you gear up for a profitable 2024, ensure to make use of our free social media templates to arrange your efforts.
