50+ Should-Know Social Media Advertising and marketing Statistics for 2024 [Updated]

If you happen to’re attempting to enhance your social media advertising and marketing technique, understanding key trade statistics is the proper start line.

Social media statistics provide you with priceless perception into who your viewers is, their pursuits and habits, in addition to the state of the trade as a complete. This knowledge helps you tailor your advertising and marketing methods to spice up engagement and ROI.

Stats may make it easier to benchmark your personal efficiency inside your trade and even uncover new alternatives.

Use the social media advertising and marketing statistics under to information your presence in 2024 and past.

Social media utilization statistics

It’s no secret that we’re all glued to social media (my display screen time knowledge helps this). To get a greater thought of  how glued customers are, let us take a look at some social media utilization statistics.

Beneath is a fast snapshot of how social media demographics and utilization are altering, which networks are profitable and the way hooked shoppers are on social.

  1. In 2024, there are estimated to be 5.17 billion complete social media customers worldwide.
  2. The common particular person makes use of 6.7 totally different social networks per thirty days.
  3. The period of time web customers spend on social media declined barely to 143 minutes per day.
  4. TikTok is the fastest-growing platform with a staggering 100% consumer progress price between 2020 and 2022. And between Q3 2022 and Q3 2023, TikTok’s month-to-month energetic customers grew 13%.
  5. The variety of social media customers worldwide grew by 320 million folks from January 2023 to January 2024.

Progress could appear sluggish, however that is as a result of sheer quantity of people that already use social media. This implies social media presents an enormous alternative for entrepreneurs and advertisers.

Nevertheless, with customers unfold throughout a number of platforms, it’s extra essential than ever for manufacturers to take a multi-channel strategy. Remember to leverage rising platforms like TikTok to achieve new audiences and stand out from the competitors.

Social media promoting statistics

As natural attain decreases on practically each platform, paid social media promoting turns into a must-use technique for reaching your audience. Be taught extra about social promoting stats to tell your technique.

  1. Whole spend on social media promoting is projected to achieve $219.8 billion in 2024.
  2. It is now projected that $255.8 billion of complete social media advert spending shall be generated by way of cellular by 2028.
  3. Whole advert spend progress is anticipated at 6.1% in 2024.
  4. Social media adverts account for 28.8% of all digital promoting spend.
  5. Companies put round 8.7% of their complete income in the direction of their adverts finances.

Bar chart showing social media advertising spend from 2017 through 2028, via desktop and mobile spending.

Social media advert spend is rising at a gentle price. With extra entrepreneurs investing in adverts, manufacturers ought to get able to allocate larger budgets to paid advertising and marketing methods to compete.

Fb statistics

Fb stays an promoting powerhouse. Whether or not or not manufacturers ought to give attention to Fb is a tricky query that basically relies on your particular person Fb metrics. The next Fb statistics can clue you in additional.

  1. Fb is the most-used platform by entrepreneurs worldwide (89%). Instagram sits in second place (80%).
  2. As of Q3 2023, Fb is the most important on-line social community on the earth with roughly 3.05 billion month-to-month energetic customers.
  3. The common American spends about 31 minutes per day on Fb.
  4. 56.3% of Fb customers are male and 43.7% are feminine (primarily based on out there gender knowledge).
  5. Virtually a quarter of Fb customers within the US are between the ages 25-34.

Fb stays a favourite amongst entrepreneurs. That’s not shocking, contemplating the huge attain provided by the platform. Plus, the growing common age means extra customers are in high-level, decision-making positions of their careers.

Instagram statistics

Instagram boasts 2 billion actively month-to-month customers and but manufacturers are nonetheless scrambling to get extra Instagram followers. Beneath are the highest social media statistics for Instagram.

  1. Instagram ties with Fb for the social media platform with the best ROI.

A bar graph showcasing social media platform ROI by social media platform: Facebook (29%), Instagram (29%), YouTube (26%), TikTok (24%), Twitter (16%), LinkedIn (16%).

  1. 27.4% of US Instagram customers are between 25 and 34 years outdated.
  2. 61.1% of complete Instagram customers worldwide are between the ages 18-34, and largely determine as male.
  3. Instagram Reels generate extra likes and saves, however fewer feedback than common posts.
  4. Instagram’s engagement charges are 4 instances larger than Fb (0.60% to 0.15%), however engagement has grow to be extra aggressive every year.

Bar chart showing the 2024 social media engagement rates by follower for TikTok, Instagram, Facebook and Twitter, for the years 2021, 2022, and 2023.

  1. In 2023, 43% of entrepreneurs plan to extend their funding in Instagram.

As soon as the go-to social platform for influencers, Instagram is going through competitors from TikTok.

Nonetheless, comparatively excessive engagement charges, contemporary ecommerce options and large advert spending sign that the long run continues to be brilliant for Instagram.

LinkedIn statistics

LinkedIn has executed a superb job of carving out its area of interest because the go-to skilled community. The platform is a possible goldmine for B2B manufacturers and the fast progress of their advert platform speaks for itself. Listed here are some LinkedIn statistics you must know.

  1. There are greater than greater than 1 billion members throughout 200 nations on LinkedIn.
  2. America has the best consumer price on the earth on LinkedIn with an viewers attain of over 214 million customers.
  3. There are over 67 million firm profiles on LinkedIn.
  4. 60% of worldwide customers are between ages 25 and 34 years outdated, far exceeding every other age group.

Spurred by the widespread profession modifications over the previous two years, the platform doesn’t look to decelerate any time quickly. Trace: now’s the time to degree up your LinkedIn advertising and marketing in the event you’re in B2B.

Pinterest statistics

Pinterest usually doesn’t get its due on the subject of social platforms. The platform’s numerous, big-spending viewers is among the many most devoted and engaged of any community. Listed here are some high Pinterest statistics to look out for.

  1. 482 million folks use Pinterest each month.
  2. 76.2% of Pinterest customers are girls, 17.2% are males and 6.6% are unspecified.
  3. In December 2023 alone, practically 1.2 billion visits have been measured to Pinterest.com, from desktop and cellular.
  4. 76.2% of worldwide Pinterest customers determine as feminine.
  5. Pinterest is the third-most visited social media web site within the US.
  6. 80% of weekly customers have discovered a brand new model or product on the platform.

The facility of Pinterest promoting is well-documented and the platform is the proper place to uncover new merchandise. Additionally, entrepreneurs focusing on a US viewers would do properly to incorporate Pinterest of their advertising and marketing efforts.

TikTok statistics

TikTok has completely remodeled itself to vital digital platform for manufacturers. The platform’s rabid fanbase, fast progress and sky-high utilization spell nice information for early adopters. Beneath are some fascinating TikTok statistics to learn about.

  1. TikTok is predicted to achieve over 2 billion customers in 2024.
  2. TikTok is essentially the most continuously used app worldwide, with Android telephone customers spending a mean of 34 hours per thirty days on the platform.
  3. TikTok’s consumer base skews feminine, with 48% of customers figuring out as girls (primarily based on out there gender knowledge.)
  4. 36.7% of TikTok customers are 18-24 years outdated and account for the most important share of TikTok’s promoting viewers.
  5. TikTok is the second-most used video leisure app by month-to-month energetic customers.

Youthful shoppers and smaller influencers dominate the platform proper now, however which will change within the very close to future. If you happen to’re already on the platform, be sure that to observe your TikTok analytics and the way to attain your viewers ASAP.

X (previously Twitter) statistics

X, previously Twitter, has cemented itself because the hub of political discussions, memes and a first-rate place to travel with manufacturers. Check out the Twitter statistics under to know extra about advertising and marketing on the platform.

  1. X boasts about 619 million month-to-month energetic customers in complete worldwide.
  2. 53% of X customers use the platform to get the newest information.
  3. Greater than half (63%) of X customers are males (primarily based on out there gender knowledge).
  4. 33% of customers plan to spend much less time on X in 2024.

Graph showcasing how many marketers plan to use X more or less in 2024.

  1. US adults spend a mean of 34.1 minutes day by day on X.

Even with the uncertainty of Z’s future due to its final 12 months, the platform seems to be rising, so entrepreneurs might not wish to depend it out but.

YouTube statistics

To compete with rising platforms like TikTok, the second-largest search engine on the earth is making some massive modifications. Listed here are the highest YouTube statistics to learn about.

  1. As of January 2023, YouTube has practically 2.5 billion customers worldwide.
  2. YouTube Shorts has 2 billion month-to-month energetic customers.
  3. YouTube’s greatest gender segments are males aged between 25-34 (12.2%), and males aged between 35-44 (9.6%) (primarily based on out there gender knowledge).
  4. YouTube customers spend a mean of 28 hours, 5 minutes on the Android app every month.
  5. Almost 90% of all visits to YouTube come from a cellular machine.

Regardless of the platforms available in the market, YouTube continues to be customers’ go-to video-sharing and video-consumption platform. With extra folks accessing the app on cellular, entrepreneurs would profit from posting extra short-form, vertical content material (i.e. Shorts) on the platform.

Social media video statistics

Video continues to be an all-time favourite content material kind. It’s versatile, partaking and presents glorious ROI to entrepreneurs worldwide. Let’s have a look at some current social media video statistics.

  1. 44% of individuals choose to study a brand new services or products by way of brief video content material.

A graph showcasing how people like to learn about a new product or service: watch a video, read manual, view infographic, read article, sales call or webinar.

  1. 87% of entrepreneurs say video advertising and marketing has instantly elevated gross sales.
  2. Brief-form video presents entrepreneurs the best ROI of any social media advertising and marketing technique, with 30-60 movies seeing essentially the most success.
  3. US video promoting is predicted to extend from $76.97 billion in 2023 to $84.61 billion in 2024.

Video is making its method into all varieties of advertising and marketing methods in nearly each trade. Nevertheless, it’s evolving in its form and kind. Manufacturers can anticipate to see higher outcomes from short-form video content material that’s primarily entertaining and/or humorous.

Influencer advertising and marketing statistics

Working with influencers is without doubt one of the finest inbound advertising and marketing methods getting used in the present day. Listed here are some influencer advertising and marketing statistics about which platforms entrepreneurs are leveraging, what they’re hoping to attain and the way they plan to execute influencer advertising and marketing sooner or later.

  1. 50.1% of entrepreneurs consider TikTok presents the best ROI to influencer entrepreneurs for short-form video content material, adopted by 29.9% of entrepreneurs saying Instagram Reels and 12% saying YouTube Shorts.
  2. 69% of entrepreneurs use TikTok for influencer advertising and marketing, making it the most well-liked influencer advertising and marketing channel.
  3. Producing extra engagement, reaching new audiences and strengthening group are the high three advertising and marketing objectives for working with creators.

Data visualization showcasing marketers' primary goals when working with creators.

  1. 60% of entrepreneurs plan to spend extra on influencer advertising and marketing campaigns in 2024.
  2. 63% of entrepreneurs plan to make use of AI in launching their influencer campaigns. And 55% of those manufacturers will use AI for figuring out influencers.

Extra entrepreneurs are realizing the potential of influencer advertising and marketing. If influencers usually are not already a part of your advertising and marketing efforts, it’s time to modify your focus. The hot button is to choose the very best platforms and influencers in your model, each of which could be automated utilizing the appropriate instruments.

Client conduct statistics

The idea of shopping for one thing you noticed on social media is nothing new. From product suggestions to first impressions from manufacturers, the influence of social media on shoppers is well-documented. Be taught extra from these shopper conduct statistics.

  1. 56.1% of web customers buy a product on-line at the very least as soon as per week.
  2. 29.9% of web customers buy a product utilizing their cellular units at the very least as soon as per week.
  3. 51.2% of individuals analysis manufacturers on-line earlier than making a purchase order.
  4. The largest on-line buy drivers throughout all ages are free delivery, coupons and reductions, or a simple return coverage.

The current progress of direct social gross sales is notable. Customers likewise crave authenticity and adverts that don’t really feel like adverts. However the important thing to promoting on social is to know your buyer, which platforms they like and the way their distinctive shopping for conduct works.

Use social media statistics to information your technique

Studying the newest social media advertising and marketing statistics is vital to fine-tuning your technique and setting smarter objectives.

Are there any alternatives on new networks? Do it’s essential shift from natural content material to adverts (or vice-versa)? Do you have to double down on what you’re doing now?

We hope our social media statistics make it easier to discover the solutions. Combing by way of them is completely value it—you must bookmark them in the event you haven’t already.

To continue to learn, take a look at our information on social media administration so you can begin your 2024 technique off on the appropriate foot.

Social Media Statistics FAQ


What’s the most used social media platform?

Probably the most-used social media platform is Fb with over 3 billion customers. Fb is adopted by YouTube (2.94 billion customers), WhatsApp and Instagram (tied at 2 billion customers).


Is social media use growing?

Social media use is growing year-over-year, albeit slowly. Nevertheless, as a result of saturation of use, this sluggish progress isn’t shocking.


Is social media advertising and marketing nonetheless efficient?

Sure! There are over 5 billion social media consumer identities, that means 62.3% of the inhabitants has created at the very least one social media account. That’s an enormous potential attain. So long as you create the appropriate technique and goal the appropriate folks, you must see success with social media advertising and marketing.

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