What’s New Media? | SNHU


New media is any media—from newspaper articles and blogs to music and podcasts—which are delivered digitally.

Know earlier than you learn

At SNHU, we wish to be sure to have the knowledge it’s good to make choices about your training and your future—regardless of the place you select to go to highschool. That is why our informational articles might reference careers for which we don’t provide educational applications, together with wage knowledge for these careers. Cited projections don’t assure precise wage or job development.

This text was up to date on Aug. 30, 2023 with further contributions by Mars Girolimon.

New media doesn’t essentially discuss with a particular mode of communication. Some varieties, equivalent to an internet newspaper, are additionally “previous media” within the type of a conventional printed newspaper. Others are totally new, equivalent to a podcast or smartphone app. It turns into much more sophisticated to outline when you think about that as know-how continues to advance, the definition frequently modifications.

New media is any media — from newspaper articles and blogs to music and podcasts — which are delivered digitally. From an internet site or electronic mail to cell phones and streaming apps, any internet-related type of communication falls underneath its umbrella.

Christine Bord with the text Christine BordIncomes a level on this subject will be a wonderful method to develop a big selection of abilities to work in media and know-how throughout many industries.

“I feel a level in new media is of worth as a result of it helps hone the talents essential to achieve this business, like writing, graphic design, video manufacturing and advertising,” stated Christine Bord, an adjunct teacher in Southern New Hampshire College’s (SNHU) liberal arts program. “That is additionally a really aggressive subject, and plenty of employers are searching for candidates who’ve a level in media and advertising.”

What Are Examples of New Media?

In response to PCMag, new media refers back to the “types of speaking within the digital world, which is primarily on-line by way of the Web.” The time period encompasses all content material accessed by computer systems, smartphones and tablets.

That is in distinction to “previous media,” which PCMag defines as all types of communication that got here earlier than digital know-how, together with “radio and TV and printed supplies equivalent to books and magazines.”

It additionally continuously modifications. As new know-how is developed and extensively adopted, what is taken into account “new” continues to morph. As soon as upon a time, DVDs and CDs have been the most recent method to watch motion pictures and hearken to music. Now, streaming companies equivalent to Netflix and Spotify are extra standard.

Just some examples of recent media embody:

  • Blogs
  • Cell apps
  • Social media networks
  • Streaming companies
  • Digital and augmented actuality
  • Web sites

“I feel a very powerful factor to learn about new media is that it’s all the time altering,” Bord stated. “Although this does make it a difficult subject as a result of professionals have to pay attention to the fixed modifications in traits and applied sciences, it additionally makes it a really thrilling and dynamic subject to enter.”

Careers in New Media

Robert Krueger with the text Robert KruegerMedia is an unlimited business that encompasses dozens of roles that leverage abilities starting from writing and oral communication to coding, graphic design and extra. Some frequent positions for somebody with a communications main or a brand new media diploma can embody social media supervisor, public relations specialist and advertising government, Bord stated.

However you don’t should work in one in every of these roles to leverage abilities you develop in a brand new media diploma program. Robert Krueger is an adjunct in SNHU’s grasp’s diploma in communication. He stated college students usually go on to work in communication roles at authorities companies, hospitals and nonprofits.

“We additionally see a number of journalists making the transition to communications, in addition to highschool lecturers taking the following step by aspiring to turn into a professor on the faculty stage,” Krueger stated.

Due to developments of the web age, you’ll be able to earn an internet diploma at your personal tempo to launch a profession working with digital content material.

The U.S. Bureau of Labor Statistics (BLS) tracks many positions that new media professionals work in, together with:

Social Media Specialist

Social media specialists are specialists at representing an organization or model within the public sphere by social media networks equivalent to Fb, X (previously Twitter), TikTok, Instagram and extra. They create and publish content material and talk with prospects.

Working in social media requires an ongoing dedication to studying {and professional} growth as a result of the panorama is consistently altering. There are all the time new instruments to find or new platforms to discover, so it is essential to maintain upskilling and keep on high of the most recent traits.

Social media specialists normally have a bachelor’s diploma in social media advertising or a associated program, they usually have familiarity with social media platforms and greatest practices. If you have already got a level in a unique subject, you may go for a graduate certificates in social media advertising to study the talents you may want to maneuver into a task as a social media specialist.

Shifting up the profession ladder, you might additionally turn into a social media supervisor and oversee social media advertising campaigns.

In response to BLS, specialists working in advertising roles made a median wage of $78,880 in 2021.*

Graphic Designer

As a result of graphic design is carried out just about, the profession is inherently tied to new media. Nonetheless, the digital photographs graphic designers create have functions all through new and previous media alike.

As a graphic designer, you’d be charged with creating visible photographs utilizing laptop software program to market services and to inform tales. You’d work with photographs and textual content and determine how they work collectively to successfully talk by way of an internet site, for instance, based on BLS.

In 2021, graphic designers made a median wage of $50,710, BLS stories.*


 
 


To turn into a graphic designer, you may sometimes want a level in graphic design or a associated subject, based on BLS.

Whereas incomes this diploma, you may delve into branding and internet design and study to make use of graphic design software program like Photoshop. You may additionally create a portfolio of labor and put together to land a job or discover shoppers as a freelancer.

Sarah Navarro with the text Sarah Navarro As an example, Sarah Navarro ’22 hit the bottom operating with a significant undertaking after incomes her bachelor’s in graphic design with a minor in communication from SNHU.

“Since graduating, I already completed a objective and dream with my diploma,” stated Navarro. “I had the distinction of being part of an organization’s rebrand and designed the brand that’s now on their storefront constructing.”

She stated all the things she realized from her diploma program got here into play throughout this expertise, and now the storefront is sort of a marker of her achievements.

“Any time that I drive previous Small City Couture, I’m reminded that this chance, the brand design for his or her retailer, my capabilities, potential and success have been gained from my diploma at SNHU,” Navarro stated.

Advertising and marketing Supervisor

Advertising and marketing managers are executives who plan advertising and promoting campaigns primarily based on market analysis and evaluation and develop methods to advertise services to prospects. As a advertising supervisor, you may additionally be charged with hiring promotions and advertising employees, assembly with shoppers and collaborating with different executives in an organization — together with public relations, gross sales and product growth — to coordinate the position of promoting methods throughout the bigger firm objectives.

Advertising and marketing managers want a bachelor’s diploma and normally have prior expertise working in different advertising, promotions or promoting roles, based on BLS. Some employers emphasize the necessity for sturdy analytical, decision-making, organizational and communication abilities and creativity.

 

Advertising and marketing managers made a median wage of $133,380 in 2021, and the place is predicted to develop by 10% by 2031, based on BLS.*

The daybreak of the web age impressed so many developments within the subject of promoting, and the sector solely retains evolving together with know-how and tradition.

By means of a digital advertising diploma, you may study all of the various kinds of digital advertising, from search engine marketing (search engine optimisation), ppc and social media advertising, to content material advertising, electronic mail advertising and internet online affiliate marketing. There are such a lot of avenues to discover and roles related to every specialization.

Along with these positions, Krueger stated the worth of a brand new media diploma can open up some industries that may not be apparent to you.

“Simply because the saying goes about each enterprise wants an accountant, I feel that no enterprise exists with out a communications skilled,” he stated. “Most just lately, I’ve come throughout many new media professionals who work in-house for giant monetary establishments and regulation companies.”

Bord agreed and stated just about each enterprise must have a digital presence and ought to be occupied with hiring media professionals.

“For those who can consider an business, likelihood is there’s a new media place out there inside it,” she stated.

Earlier than Olivia Backus ’23 began her bachelor’s in advertising at SNHU, she was working in cosmetology and searching for a change.

“The schedule simply didn’t work and I spotted I favored the advertising course of greater than the job,” stated Backus. 

With this realization, Backus determined to earn a level that might assist her transition to a brand new profession in advertising — and that is precisely what she did. 

“I graduated in January and I obtained a advertising coordinator job proper out of faculty,” she stated.

From right here, Backus hopes to maneuver up right into a place as a advertising director, however she’s having fun with the advantages of her present position for now — together with its wage. 

“I can now financially present for my household and that’s one thing I’ve not been in a position to do earlier than,” Backus stated.


 


Photographer

Photographers are a very good instance of a career that has needed to adapt from “previous media” as know-how developed. As an alternative of movie and a creating room, photographers at the moment are armed with digital cameras and are adept at working with a variety of laptop software program.

There are also a number of forms of pictures you’ll be able to concentrate on, equivalent to:

  • Aerial or drone pictures
  • Industrial pictures
  • High quality artwork pictures
  • Information pictures
  • Portrait pictures

As a photographer, you may work for a enterprise and even begin your personal enterprise and work for your self.  

Earlier than you get began as knowledgeable photographer, you may have to learn to compose a shot, work with lighting and use photograph modifying software program like Photoshop and Lightroom. 

Whereas a school diploma isn’t required, many aspiring photographers select to attend post-high faculty coaching applications to develop their abilities. Many entry-level photojournalist positions do require a pictures diploma, based on BLS, and enterprise and advertising levels will also be useful for self-employed photographers.

In 2021, photographers made a median wage of $38,950 with the next than common 9% job development by 2031, based on BLS.*

Public Relations Specialist

Public relations (PR) specialists additionally assist preserve and enhance an organization’s public fame and picture however usually achieve this by working with media members in individual and by way of press releases and different measures. They will take a lead position in company communications, too, together with speeches given by firm leaders.

To work in PR, you may probably want a public relations diploma or an training in a associated subject, equivalent to journalism, communications, English or enterprise, based on BLS. You may additionally rely closely on interpersonal, organizational and communication abilities.

Analiece Clark with the text Analiece ClarkPublic relations specialists made a median wage of $62,800 in 2021, and the sector is projected to develop by 8% by 2031, based on BLS.*

For those who’re enthusiastic about speaking with the general public, PR is likely to be your calling.

“I actually love public relations,” stated Analiece Clark ’23. After incomes her communication diploma from SNHU, Clark stated her office helps her transfer to a public relations position. She’s hoping to maneuver up from there and in addition is occupied with worldwide relations.

Video Editor

The web has opened so many doorways to create, add and share video content material  — with that in thoughts, the rising alternatives for video editors ought to come as no shock. 

BLS stories a a lot increased than common 12% development price for movie and video editors and digicam operators from 2021-2031, who earned a median annual wage of $60,360 in 2021 and sometimes maintain bachelor’s diploma in a associated subject.*

Not solely do video editors work on the exhibits and films you watch on streaming companies like Disney+ or Netflix, many work with content material creators and influencers on YouTube movies and TikTok reels, too. There are additionally roles for video editors to work with these platforms and others within the digital advertising world.

In response to BLS, video editors sometimes maintain a bachelor’s diploma in communication or a associated subject.

Author

Whereas there are nonetheless some alternatives to work in print media, many writers at the moment discover work within the digital sphere.

Along with writing on-line articles, blogs and newsletters, there are rising alternatives in scriptwriting due to the web. That not solely consists of screenwriting for TV and films on streaming companies however writing for video ads, podcasts, YouTube movies and different forms of audio or video content material.

When you have a thoughts for advertising, you might additionally turn into a copywriter and work on ads, product descriptions, built-in campaigns and different advertising supplies.

In response to BLS, writers and authors, together with scriptwriters and copywriters, made a median wage of $69,510 in 2021 with common development within the career projected by 2031.*

Emily Jones with the text Emily JonesIf you wish to turn into a author, there are a lot of totally different paths you’ll be able to take, however you may probably want at the least a bachelor’s diploma in English or a associated subject, BLS stories. 

After incomes her MFA in Artistic Writing at SNHU, Emily Jones ’20MFA stated she overcame her impostor syndrome and developed the experience wanted to maneuver ahead in her profession. 

“I now know precisely methods to apply for a educating job. I do know precisely methods to pursue freelance shoppers and price range and market myself,” Jones stated.

Writers usually make money working from home and plenty of with superior writing levels like Jones additionally educate on-line writing programs.

New Media Abilities

By finding out and dealing in new media, professionals within the subject can develop sturdy and marketable abilities which are useful throughout an unlimited vary of industries. From writing, modifying and design to advertising and public relations, these abilities may also help you market your self to too many forms of employers to checklist.

“Whereas finding out new media, college students will study theoretical and tactical abilities in social media, video, digital advertising, public relations and different areas of communication,” Krueger stated. “We glance to arrange college students to be leaders of their subject, which is why we concentrate on methods to strategize and provide session to CEOs and C-suite members when given a seat on the desk.”

As knowledgeable on this subject, you’ll be able to convey worth to an organization or group by making use of your technical and tender abilities to adapt to an ever-changing digital panorama. 

“College students on this space convey know-how within the artwork of messaging and that intersection with know-how,” Krueger stated. “As a professor who additionally works for a big world firm, I guarantee you these are the talents that make communicators succeed out within the subject.”

Uncover extra about SNHU’s on-line communication diploma: Discover out what programs you may take, abilities you’ll study and methods to request details about this system.

*Cited job development projections might not replicate native and/or short-term financial or job circumstances and don’t assure precise job development. Precise salaries and/or incomes potential could also be the results of a mixture of things together with, however not restricted to: years of expertise, business of employment, geographic location, and employee talent.

Joe Cote is a employees author at Southern New Hampshire College. Observe him on X, previously generally known as Twitter @JoeCo2323

Mars Girolimon ’21 ’23G  is a author with a grasp’s in English and inventive writing from Southern New Hampshire College. Join with them on LinkedIn and X, previously generally known as Twitter.

What’s an MFA Diploma? What You Must Know

An MFA stands for Grasp of High quality Arts and is a graduate-level diploma earned by college students who examine and follow visible arts, performing arts, design or artistic writing. Some faculties provide on-line and low-residency MFA applications that provide extra flexibility for working adults than a conventional program.

Forms of Genres: A Literary Information

The classes of fiction, nonfiction, poetry and drama solely scratch the floor of literary genres. Books will be organized based on marketability, kind, type and damaged up into quite a lot of totally different subgenres. However many of those classes are extra fluid than you may suppose.

SNHU is a nonprofit, accredited college with a mission to make high-quality training extra accessible and reasonably priced for everybody.

Based in 1932, and on-line since 1995, we’ve helped numerous college students attain their objectives with versatile, career-focused applications. Our 300-acre campus in Manchester, NH is residence to over 3,000 college students, and we serve over 135,000 college students on-line. Go to our about SNHU web page to study extra about our mission, accreditations, management group, nationwide recognitions and awards.

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