Keep in mind when Huawei appeared set to turn into and probably stay the world’s high smartphone vendor? How about when Xiaomi overtook Apple for the quantity two spot within the international handset gross sales chart… for round quarter-hour or so? Wanting additional again within the cellular trade’s historical past, it feels even weirder to assume that there was a time when Nokia, Motorola, and BlackBerry have been the biggest gadget producers throughout the globe.
We’re speaking in fact about Samsung and Apple, that are liable for all of the world’s high ten best-selling smartphones in Q2 2023. Whereas that is undoubtedly not surprising to listen to, it stays an unbelievable achievement, in addition to a fairly uncommon prevalence.
4 is definitely higher than six
Though now we have no intention to rewrite any fundamental arithmetic guidelines, it appears arduous to argue with the truth that Apple’s achievement highlighted within the newest Counterpoint “international handset mannequin gross sales tracker” is way higher than Samsung’s.
That is as a result of the iPhone 14 is primary, adopted by the 14 Professional Max, 14 Professional, and iPhone 13 in second, third, and fourth locations respectively, with Samsung’s Galaxy A14, A54, A14 5G, S23 Extremely, A04e, and A34 finishing the highest ten within the fifth, sixth, seventh, eighth, ninth, and tenth positions respectively.
You’ll be able to say that Apple’s high quality has managed to eclipse Samsung’s amount, which has clearly occurred many occasions previously. But it surely’s undoubtedly not each quarter that you just see such a record topped by not one, not two and never three however a grand complete of 4 totally different iPhone fashions, and it is definitely equally uncommon for these 4 to be adopted by six members of the Android-based Galaxy household with completely no intrusion from a low-cost Redmi or something like that.
In Q2 2022, for example, Samsung managed to seize a spot on the rostrum behind the iPhone 13 and 13 Professional Max with the entry-level Galaxy A13, whereas the Redmi Observe 11 LTE concluded the highest 10 and thus delayed the instatement of the present trade model duopoly.
The panorama was technically much more numerous on the finish of 2021, when two totally different Redmis have been ranked inside the worldwide high ten, however Samsung solely had one mannequin on that record whereas Apple had seven (!!!).
The iPhone 14 sequence is smoking sizzling, the S23 household is… not
One of the crucial outstanding issues about this Q2 2023 hierarchy is that it appears an identical to Counterpoint’s Q1 2023 record so far as the highest 4 gadgets are involved however vastly totally different beginning with the quantity 5 spot.
Shockingly sufficient, the Galaxy S23 Extremely, which was launched in the course of the 12 months’s first quarter, slipped from sixth to eighth place through the April – June timeframe, whereas its little brothers stay nowhere to be discovered, proving much less profitable (at the least when it comes to quantity) than even the ultra-low-end and little-known (or so we thought) Galaxy A04e.
The iPhone 14 Professional (left) and the iPhone 14 (proper) are each WAY extra profitable than the Galaxy S23 sequence.
It is crystal clear that Samsung has a giant high-end smartphone reputation downside, particularly outdoors of North America and Western Europe, which apparently accounted for an awesome share of S23 Extremely gross sales.
It is also apparent that, though massively profitable in areas like Asia and Latin America, Galaxy A-series mid-rangers are merely not robust sufficient to utterly offset the failings of the corporate’s flagships, as evidenced by Samsung’s large year-on-year decline in complete Q2 shipments.
Apple additionally slipped in Q2 in comparison with the identical interval of 2022 however its drop was loads smaller than that of its arch-rival, really overperforming the market as a complete and suggesting even greater issues and higher achievements may be on the horizon for each the presently insanely standard iPhone 14 lineup and the still-new iPhone 15 sequence.
