- Apple captured eight spots within the record of prime 10 best-selling smartphones for 2022.
- The remaining two spots had been taken by Samsung’s Galaxy A13 and A03 fashions.
- Apple’s iPhone 13 was the best-selling smartphone of 2022.
- For the primary time, a Professional Max variant drove extra quantity than the Professional and base fashions.
- The highest 10 smartphones’ unit gross sales share is predicted to extend in 2023.
London, San Diego, New Delhi, Beijing, Buenos Aires, Seoul, Hong Kong – March 7, 2023
In 2022, Apple grew to become the primary model to seize eight spots within the record of prime 10 best-selling smartphones, in line with Counterpoint Analysis’s International Month-to-month Handset Mannequin Gross sales Tracker. The remaining two spots had been taken by Samsung. The highest-10 record contributed 19% of the whole international smartphone gross sales in 2022, the identical as in 2021.
Apple’s iPhone 13 was the best-selling smartphone of 2022, contributing 28% of iPhone gross sales. It was the best-selling smartphone in main markets equivalent to China, US, UK, Germany and France. Additional, the iPhone 13 remained the primary smartphone every month from its launch in September 2021 until August 2022. Worth cuts after the iPhone 14 sequence’ launch additional drove the iPhone 13 volumes in creating markets. The iPhone 13 gross sales had been two instances greater than that of the iPhone 13 Professional Max, the second best-selling smartphone in 2022.
International Prime 10 Greatest-selling Smartphones Unit Gross sales Share and Month-to-month Rankings, 2022
For the primary time, a Professional Max variant of an iPhone sequence drove extra quantity than its Professional and base fashions in 2022. It helped the iPhone 14 Professional Max to seize the third spot within the 2022 record. It was the top-selling smartphone mannequin for September, October and November of 2022. The iPhone 14 Professional Max gross sales had been led by early adopters and people upgrading to the next iPhone variant. Main developments within the iPhone 14 Professional sequence, equivalent to dynamic island and sooner processor, make it extra enticing, as the bottom mannequin is sort of equivalent to the earlier yr’s mannequin.
The iPhone 12, the best-selling smartphone of 2021, was the oldest mannequin within the prime 10 for 2022. Its gross sales remained strong within the US, Japan and China. The worth cuts with annually’s new iPhone launch elevated its worth proposition whereas its 5G functionality additionally performed an vital position. The iPhone SE 2022, among the many most compact telephones within the business, grabbed the tenth spot. Like its predecessor, it managed to promote effectively in Japan.
With its entry-level fashions Galaxy A13 and Galaxy A03, Samsung took two spots on the record, yet another than the earlier yr. The 2 fashions had been the one LTE smartphones to make it to the record. The regional contribution of those fashions was unfold extra evenly than within the case of iPhones.
Providing enticing specs for its worth (<$250), the Galaxy A13, like its predecessor, continued to carry out effectively. Caribbean and Latin America (CALA), adopted by India, contributed probably the most to its gross sales. The Galaxy A03 was probably the most inexpensive smartphone on the record and the one one powered by UNISOC. The smartphone carried out effectively in creating areas like CALA and the Center East and Africa (MEA).
We consider the share of the highest 10 smartphones will enhance in 2023 as manufacturers concentrate on clearing stock and optimizing their launches. We additionally anticipate manufacturers to proceed making their portfolios leaner in 2023 to attenuate cannibalization. The variety of lively smartphone fashions within the international market has already fallen from over 4,200 in 2021 to round 3,600 in 2022. On the identical time, manufacturers will concentrate on their portfolios’ premiumization to translate volumes into profitability.
Background
Counterpoint Know-how Market Analysis is a world analysis agency specializing in merchandise within the TMT (know-how, media and telecom) business. It providers main know-how and monetary companies with a mixture of month-to-month studies, custom-made tasks and detailed analyses of the cellular and know-how markets. Its key analysts are seasoned consultants within the high-tech business.
Analyst Contacts
Harshit Rastogi
Karn Chauhan
Comply with Counterpoint Analysis
press(at)counterpointresearch.com
