UCSF Wins 4 Regional CASE Awards for Communications Excellence

A narrative about Norway as a mannequin for jail reform; a video celebrating how one fundraiser could make a distinction; and “compelling,” “provocative” design: UC San Francisco’s mission of schooling and alter is mirrored in awards it received this yr from the Council for Development and Assist of Training (CASE).

These entries replicate the inspiring work of UCSF’s sensible investigators and caregivers, in addition to our college’s dedication to serving the general public.

Erin Hickey

CASE’s 2022 Circle of Excellence Awards acknowledge “establishments worldwide whose gifted workers have superior their organizations by their resourcefulness and ingenuity,” in accordance with the group.

CASE selected work from UCSF’s College Growth and Alumni Relations (UDAR) to win 4 awards. This yr, CASE acquired 4,500 entries from 636 establishments in 30 international locations, selecting 626 winners in varied classes. UCSF competes towards southwestern states plus Guam, Hawaii, Nevada and the Northern Mariana Islands in CASE’s District VII.

“These entries replicate the inspiring work of UCSF’s sensible investigators and caregivers, in addition to our college’s dedication to serving the general public by our analysis, affected person care, and schooling missions,” says Erin Hickey, Vice Chancellor, College Growth and Alumni Relations. “It’s an honor to assist inform UCSF’s story, and we’re grateful to CASE for recognizing the excellent work of our UDAR group.”


UCSF Journal’s Web site

The web site for UCSF Journal took gold within the on-line class after a complete redesign final yr that clocked 1.5 million web page views within the latter half of 2021. The brand new web site emphasizes accessibility, expands its content material choices, and higher displays the college’s model. CASE referred to as the positioning “probably the most skilled of all of the entries … The standard of UCSF’s writing and content material is what secured the primary spot. Most judges discovered themselves sticking round to learn excess of was crucial for pure curiosity, which is saying one thing a couple of medically-focused web site. Lovely and compelling work.”



UCSF Journal’s Design

The college’s flagship publication took silver for its summer time and winter 2021 points. The journal’s viewers of college, alumni, and sufferers requires a deft balancing of content material and storytelling, or as outlined in its entry, “accessible, however not overly dumbed-down science.”

Cover of UCSF Magazine: top reads “UCSF Magazine, Summer 2021”. Closeup photo half of a woman’s face, with her eye closed. Text on her cheek reads “Sleep Science Awakens: Can our genes point the way toward a better night’s sleep?”
UCSF Journal Summer time 2021 Version
Cover of UCSF Magazine: left corner reads “UCSF Magazine, Winter 2021”. Illustration in background of a scientist overlooking converging planes of nanoproteins; one nanoprotein stands out in the background.
UCSF Journal Winter 2021 Version

“Our objective with the journal is to interact and encourage UCSF’s group of supporters by nice storytelling,” says Cyril Manning, the college’s Govt Director of Development Communications. “This may imply explaining troublesome science, or exploring baffling illnesses, and illuminating social points that UCSF helps to resolve.”

CASE complimented the journal’s lovely imagery; a narrative a couple of recurring fever that also managed to be enjoyable; and well timed content material on COVID-19 and race points in medication. “The print journal,” stated the judges, “is provocative and brings the reader into the story.”

Fundraising and Stewardship Movies

UCSF’s communications group took silver for a video celebrating the range of present fundraisers whereas additionally encouraging potential fundraisers to take that subsequent step. The video, created for the college’s fundraising group, informed the tales of three members of the group, emphasizing how givers could make a distinction at varied ranges of help. The CASE judges had been impressed: “The UCSF group skillfully and subtly addressed a fairly difficult message and objective – to encourage sufferers and pals to lift cash on behalf of the group by UCSF’s crowdfunding platform.”

“Collectively at UCSF – The Tales” earned a silver CASE award.



UCSF Journal author Ariel Bleicher received a bronze award for her characteristic “Norway’s Humane Method to Prisons Can Work Right here Too.” The story profiles college professor Brie Williams and her work to reform the US jail system – and well being disaster inside it – by creating a mannequin based mostly on Norway’s strategy to felony justice.

Williams’ venture, referred to as Amend, piqued Bleicher’s curiosity. “You don’t have a tendency to think about jail reform as one thing a well being care establishment would tackle,” she says. However that’s what’s so compelling about Amend – and a part of why it’s had the success that it has. Everybody cares about well being – whether or not you’re an advocate for people who find themselves incarcerated, otherwise you work in corrections or have members of the family in corrections.

“We needed to inform the story of how this very distinctive program got here to be and the way it’s tackling this very huge nationwide drawback in a stunning means. Brie can also be simply an extremely passionate and persuasive particular person, and you may’t meet her and never wish to write about her.”

To this, Manning provides that this yr’s award-winning work each informs and promotes change. “Anybody working at or interacting with UCSF can see a small sliver of what it means to advance well being – whether or not that’s skilled look after a member of the family or a breakthrough in biomedical analysis,” he says. “However our work exhibits simply how broad an affect UCSF has, each within the sorts of populations we will affect and the kind of interventions we create.”

Be taught extra about CASE and the 2022 Circle of Excellence Awards right here.

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