iPhone 14 was the best-selling OLED smartphone in Q2, changing the Professional Max mannequin

DSCC launched its newest OLED cargo report with some fascinating tidbits about Apple’s iPhone 14 gross sales, in addition to how Samsung and different producers are performing within the OLED smartphone market. In accordance with the analysis, the second quarter of 2023 was 4% higher than Q2 2022, whereas it additionally grew by 1% yr over yr.

As soon as once more, Apple and Samsung topped OLED panel shipments, though different distributors, similar to Honor, Vivo, and Oppo, elevated their market shares.

The report reveals that Apple remained in first place in Q2 2023 with a 32% unit share, down from 39% in Q1 2023 on account of slower development within the 14 Professional fashions. Complete OLED panel procurement fell 15% quarter over quarter whereas rising 12% yearly.

Samsung had a 23% share, down from 26% in Q1 2023, on account of a 9% Q/Q and 1% Y/Y lower. A number of manufacturers elevated unit share in Q2 2023. These manufacturers embrace Honor, with a 6% unit share, up from 3% in Q1 2023; Vivo, with a 5% unit share, up from 4% in Q1 2023; and Xiaomi, with 7.4%, up from 6.7% in Q1 2023.

Picture supply: DSCC

DSCC explains that a few of these manufacturers’ enhance is because of important quarter-over-quarter unit development. That mentioned, regardless of dropping share, Apple and Samsung had the highest 5 fashions in Q2 2023 – and likewise within the earlier quarter.

For Q2 2023, listed below are the highest 5 OLED smartphone fashions by panel income:

  • iPhone 14: 15.3% of income share
  • iPhone 13: 11.1% of income share
  • iPhone 14 Professional Max: 10.7% of income share
  • iPhone 14 Professional: 9.2% of income share
  • Samsung Galaxy S23 Extremely: 5.2% of income share
Picture supply: DSCC

In Q1 2023, the Professional fashions had probably the most income, adopted by the iPhone 13 after which the iPhone 14. As hardcore customers are actually ready for the iPhone 15 Professional fashions, it is smart that the common variations are seeing their income share rise, as prospects simply searching for a brand new cellphone are upgrading to cheaper and smaller choices.

DSCC says the long-term forecast for OLED items, revenues, and extra will likely be accessible subsequent month. With that, BGR will have the ability to report on the expectations of the iPhone 15 sequence in addition to the iPhone 14 gross sales on the whole.

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