Apple unveils new devices regardless of provide chain woes

  • AFP, CUPERTINO, California

Apple Inc on Wednesday launched new smartphones at costs much like current fashions regardless of inflation and provide chain woes, whereas unveiling a premium digital watch with a price ticket to match.

Whereas a 90-minute presentation on the firm’s California headquarters didn’t embrace any shock reveals, the corporate did unveil a brand new digital identification system to obviate the necessity for a bodily SIM card.

The corporate’s latest smartphone, the iPhone 14, prices US$799 for the bottom mannequin — the identical worth as the present model, whereas a premium iPhone 14 Professional Max is to go for US$1,100.

Picture: Reuters

The set of up to date merchandise, which additionally contains new earbuds, is designed to maintain clients loyal to its profitable expertise ecosystem.

“Apple continued its sturdy development within the first half of 2022, pushed by strong demand for the iPhone 13 — which was the best-selling smartphone worldwide,” Canalys analyst Le Xuan Chiew stated.

The flexibility to maintain the iPhone costs flat mirrored the advantages of diversifying the availability chain to India after China’s “zero COVID-19” insurance policies crimped manufacturing there, the analyst stated.

Wedbush Securities Inc analyst Daniel Ives stated the launch occasion underscored Apple’s logistics energy.

“Taking a step again, launching three new core {hardware} merchandise inside the Apple ecosystem regardless of the largest provide chain disaster seen in trendy historical past is a serious feat for Prepare dinner & Co particularly with the zero COVID shutdowns in China seen in April/Might,” Ives wrote.

NEW FEATURES

Options of the brand new iPhone 14 embrace a extra sturdy battery, and new photographic capacities to seize “extremely vast” scenes and low-light settings.

The telephones additionally comprise an “emergency SOS” perform to allow messaging to emergency providers when exterior of Wi-Fi protection.

The iPhone 14 Plus comes with a large 17cm display screen that Apple says gives a greater expertise when enjoying video games or watching movies.

Firm officers touted new digital watch merchandise with enhanced options.

The Apple Watch Collection 8 — which might monitor physique features equivalent to temperature and coronary heart fee — costs at US$400.

The corporate additionally unveiled the Apple Watch Extremely, priced at US$800, which features a battery with sufficient life span for athletes “to finish a long-course triathlon,” an Apple information launch stated.

GlobalData Retail analyst Neil Saunders described the brand new choices as having “incremental enhancements slightly than groundbreaking new improvements.”

The corporate “has finished sufficient to drive demand by persuading customers to improve and bask in its new merchandise,” he added.

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