Apple’s iPhone for the primary time turned the world’s greatest promoting smartphone after rival Samsung’s 12-year run as chief, knowledge confirmed.
In line with knowledge from the Worldwide Information Company launched on Monday, the iPhone stole Samsung’s crown in 2023 with 234.6 million items offered, in comparison with the South Korean agency’s 226.6 million items.
The US tech large commanded a 20.1 % market share forward of Samsung’s 19.4 %, the IDC mentioned.
Analysts from the carefully watched market tracker mentioned Apple’s rise was as a result of success of premium units such because the iPhone.
Additionally they pointed to an more and more fragmented marketplace for smartphones that run on the Android working system, citing low-end Samsung rivals comparable to Transsion and Xiaomi in addition to Honor and Google.
The success of Huawei’s properly obtained choices in China additionally had an impact on Samsung’s drop in gross sales, the IDC mentioned.
The gross sales knowledge got here forward of the most recent launch of Samsung fashions anticipated at an occasion in California on Wednesday.
In line with IDC, world smartphone shipments declined 3.2 % to 1.17 billion items in 2023, although the group mentioned the trade was recovering after a sluggish interval.
“Progress within the second half of the 12 months has cemented the anticipated restoration for 2024,” the IDC mentioned in an announcement.
© 2024 AFP
Apple ends Samsung’s 12-year run as world’s high smartphone vendor (2024, January 16)
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